Chapter 5: Selecting Business-Level Strategies
Chapter 5: Selecting Business-Level Strategies
5.1 Selecting Business-Level Strategies
5.2 Understanding Business-Level Strategy through “Generic Strategies”
5.3 Cost Leadership
5.4 Differentiation
5.5 Focused Cost Leadership and Focused Differentiation
5.6 Best-Cost Strategy
5.7 Stuck in the Middle
5.8 Conclusion