82 12.1 Communication in Organizations
Figure 12.1
A sender’s choice of communication channel affects the quality of what is actually understood by the receiver.
PIX1861 – Pixabay – CC0 public domain.
What’s in It for Me?
Reading this chapter will help you do the following:
- Define communication and understand the communication process.
- Understand and overcome barriers to effective communication.
- Compare and contrast different types of communication.
- Compare and contrast different communication channels.
- Develop your own communication skills.
Figure 12.2 The P-O-L-C Framework
