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Accessibility Statement
About BCcampus Open Education
Students: How to Access and Use This Textbook
Introduction
1. 1.1 What is Tourism?
2. 1.2 Global Overview
3. 1.3 Canada Overview
4. 1.4 British Columbia Overview
5. 1.5 Impacts of Tourism
6. 1.5 Conclusion
7. 2.1 Air
8. 2.2 Rail
9. 2.3 Water
10. 2.5 Trends and Issues
11. 2.4 Land
12. 2.6 Conclusion
13. 3.1 Hotels
14. 3.2 Camping and RV Accommodation
15. 3.3 Operations
16. 3.4 Trends and Issues
17. 3.5 Conclusion
18. 4.1 Food and Beverage Sector Performance
19. 4.2 Types of Food and Beverage Providers
20. 4.3 Types of Food and Beverage Customers
21. 4.4 Operations
22. 4.5 Trends and Issues
23. 4.6 Conclusion
24. 5.1 Overview
25. 5.2 Recreation and Adventure Tourism in BC
26. 5.3 Trends and Issues
27. 5.4 Conclusion
28. 6.1 Festivals and Events
29. 6.2 Meetings, Conventions, and Incentive Travel (MCIT)
30. 6.3 Attractions
31. 6.4 Trends and Issues
32. 6.5 Conclusion
33. 7.1 Components of Travel Services
34. 7.2 Travel Services in Canada and BC
35. 7.3 Tourism Services
36. 7.4 Trends and Issues
37. 7.5 Conclusion
38. 8.1 The Evolution of Marketing
39. 8.2 Differences Between Goods and Services
40. 8.3 Planning for Services Marketing
41. 8.4 Consumer Behaviour in Tourism and Hospitality
42. 8.5 Reaching the Consumer
43. 8.6 Bringing it All Together
44. 8.7 Trends and Issues
45. 8.8 Conclusion
46. 9.1 Customer Experience
47. 9.2 Communication Strategies
48. 9.4 Loyalty and Customer Relationships
49. 9.3 Exceeding Expectations with Remarkable Service
50. 9.5 Summary
51. 9.6 Conclusion
52. 10.1 Definitions and Environmental Stewardship Ideas
53. 10.2 Tourism and Climate Change
54. 10.3 Environmental Stewardship Theory in Tourism
55. 10.4 Environmental Management in BC
56. 10.5 Mitigating Tourism and Hospitality Impacts
57. 10.6 Conclusion
58. 11.1 Overview
59. 11.2 Risk Management Process
60. 11.3 Laws and Regulations
61. 11.4 Insurance
62. 11.5 Occupational Health and Safety in Tourism
63. 11.6 Conclusion
64. 12.1 Indigenous People in Canada
65. 12.2 Tourism, Colonialism, Indigenous Human Rights and Reconciliation
66. 12.3 Indigenous Tourism in Canada
