94 9.4 Human Interest

Your information task might be to gather insights about people and give you the detail that adds interest to your story or copy. These interviews are less about facts and figures and more about impressions, ideas, and emotions. In these human-interest interviews:

• Journalists look to get a good story, get the flavor of an experience, and, possibly, get some ideas on how to proceed with the writing

• Advertisers will interview people who might become part of a testimonial ad

• Public relations practitioners will be looking for stories that they can pitch to feature segments of morning television shows or features sections of news sites