6 2.8 Resources
ADVERTISING
- Examples of Advertising Techniques: http://www.sales-and-marketing-for-you.com/advertising-techniques.html
- How to Develop your Brand’s Story: http://www.bulldogreporter.com/dailydog/article/pr-storytelling-how-develop-your-brands-story
JOURNALISM
- The Transition to Digital Journalism: a guide to resources about storytelling online: http://multimedia.journalism.berkeley.edu/tutorials/
- Journalists as Storytellers: http://niemanreports.org/articles/journalists-as-storytellers/
PUBLIC RELATIONS
- Storytelling and PR: http://aboutpublicrelations.net/aa061001a.htm
- The Art of Storytelling in PR: http://prinyourpajamas.com/the-art-of-storytelling-pr/
EXPLORE CAREERS: SJMC’s site for learning more about mass communication careers
