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1. 1.1 EQ vs IQ
2. 1.2 Attributes Employers Desire
3. 1.3 Team Membership Skills
4. 1.4 Values for Success
5. 1.5 Resources
6. 2.8 Resources
7. 2.7 Storytelling and the Information Strategy
8. 2.6 Public Relations Messages
9. 2.5 Advertising Messages
10. 2.1 Information for Messages
11. 2.2 The Information Strategy Process
12. 2.3 Information Tasks of Communication Professionals
13. 2.4 News Messages
14. 3.1 Understanding the Gatekeeper Audience
15. 3.2 Assignment Clarification
16. 3.3 Message Purpose
17. 3.4 Time / Space
18. 3.5 Formats / Channels
19. 3.6 Resources
20. 4.1 Types of Audiences
21. 4.2 Gatekeepers
22. 4.3 Colleagues and Professionals
23. 4.4 Target Audience
24. 4.5 Audience Segments: Demographics
25. 4.6 Audience Segments: Geographics
26. 4.7 Audience Segments: Psychographics
27. 4.8 Combining Segment Data
28. 4.9 News
29. 4.10 Advertising
30. 4.11 Public Relations
31. 4.12 Who’s the Audience for News?
32. 4.13 Who’s the Audience for Advertising?
33. 4.14 Who’s the Audience for Public Relations?
34. 4.15 Summary / Resources
35. 5.1 What’s the Angle?
36. 5.2 News Angle
37. 5.3 Strategic Communication Angle
38. 5.4 Key Questions to Answer
39. 5.5 Idea Generation
40. 5.6 Observation for Idea Generation
41. 5.7 Types of Observation: Routine
42. 5.8 Types of Observation: Participant
43. 5.9 Types of Observation: Unobtrusive
44. 5.10 Types of Observation: Social Listening
45. 5.11 Narrowing the Focus
46. 5.12 Conventional Wisdom
47. 5.13 Conclusion/Endnotes
48. 6.1 Institutional Sources
49. 6.2 Public Sector Institutions
50. 6.3 Private Sector Institutions
51. 6.4 Scholarly Sources
52. 6.5 Journalistic Sources
53. 6.6 Informal Sources
54. 6.7 Disciplines of Knowledge
55. 6.8 The Library as Contributor
56. 6.9 Types of Libraries: Public
57. 6.10 Types of Libraries: Academic
58. 6.11 Types of Libraries: Special
59. 6.12 Types of Libraries: Archives
60. 6.13 Types of Libraries: Media
61. 6.14 The Library in the Process
62. 7.1 Social Responsibility
63. 7.2 Analyzing Ethical and Legal Considerations – Overview
64. 7.3 Obligations in News
65. 7.4 Obligations in Advertising
66. 7.5 Obligations in Public Relations
67. 7.6 Levels of Social Responsibility
68. 7.7 The Societal Perspective
69. 7.8 Professional and Organizational Perspective – Journalism
70. 7.9 Professional and Organizational Perspective – Advertising
71. 7.10 Professional and Organizational Perspective – Public Relations
72. 7.11 Individual Perspective
73. 7.12 Legal Considerations – Journalism
74. 7.13 Legal Considerations – Advertising
75. 7.14 Legal Considerations – Public Relations
76. 7.15 Social Responsibility and the Information Strategy
77. 7.16 Endnotes / Resources
78. 8.1 Getting Started on Your Information Strategy
79. 8.2 One-step / Two-step Research
80. 8.3 One-step Research Tools
81. 8.4 Two-step Research Tools
82. 8.5 Basics of Searching on the Web
83. 8.6 The Deep Web
84. 8.7 The “Disappeared” Web
85. 8.8 Key Words and Subject Headings
86. 8.9 Search Logic and Boolean Connectors
87. 8.10 Searching Fields
88. 8.11 Contributors of Information and Database Searching
89. 8.12 Tracking Your Search
90. 8.13 Resources/Endnotes
91. 9.1 Interviewing as a Research Skill
92. 9.2 Purposes of the Interview
93. 9.3 Purposes / Information Gathering
94. 9.4 Human Interest
95. 9.5 Corroborative
96. 9.6 Investigative
97. 9.7 Opinion Seeking
98. 9.8 Methods: Face-to-Face
99. 9.9 Methods: Telephone
100. 9.10 Methods: Digital
101. 9.11 Methods: Focus Group
102. 9.12 Methods: News Conference
103. 9.13 Preparing for an Interview
104. 9.14 Information Contributors as Interviewees
105. 9.15 Public Sector Contributors
106. 9.16 Private Sector Contributors
107. 9.17 Scholarly Contributors
108. 9.18 Journalist Contributors
109. 9.19 Informal Contributors
110. 9.20 Evaluating Interviewees
111. 9.21 Planning Interviews
112. 9.22 Interview Questions
113. 9.23 Contract with the Interviewee
114. 9.24 Recording the Interview
115. 9.25 Some Interviewing Cautions
116. 10.1 Thinking Critically about Information
117. 10.2 Tests of Evidence
118. 10.3 Evaluating Observations
119. 10.4 Evaluating Visual Information
120. 10.5 Evaluating Websites
121. 10.6 Stop that Rumor
122. 10.7 Evaluating Information Subsidies
123. 10.8 Endnotes/Resources
124. 11.1 Synthesizing the Information
125. 11.2 What Have You Found?
126. 11.3 Finding the Focus
127. 11.4 Fitting Things Together
128. 11.5 What Synthesis Helps You Do
129. 11.6 Examples of Synthesis
130. 11.7 Plagiarism
131. 11.8 Endnotes / Resources
132. 12.1 Publications from Contributors
133. 12.2 Public-Sector Institutions
134. 12.3 Private-Sector Institutions
135. 12.4 Scholarly Sources
136. 12.5 Journalistic Sources
137. 12.6 Informal Sources
138. 12.7 Popular, Scholarly, Trade Periodicals
139. 12.8 Popular Periodicals (aka “magazines”)
140. 12.9 Scholarly Periodicals (aka “Journals”)
141. 12.10 Trade Periodicals
142. 12.11 Grey Areas
143. 13.1 Public Records and Information Contributors
144. 13.2 Nature of Public Record Information
145. 13.3 Types of Public Records
146. 13.4 Public Records about Individuals
147. 13.5 Public Records Laws
148. 13.6 What You Can Request
149. 13.7 Open Meetings
150. 13.8 Privacy and Public Records
151. 13.9 Court Records and Legal Information
152. 13.10 Locating Public Records Information
153. 13.11 Evaluating Public Record Information
154. 14.1 Big Data
155. 14.2 Public-Sector Institutions’ Data
156. 14.3 Private-Sector Institutions’ Data
157. 14.4 Sources of Audience Data
158. 14.5 Broadcast Audience Data
159. 14.6 Media Analysis Data
160. 14.7 Audience Analytics Data
161. 14.8 Data from Media Kits
162. 14.9 Consumer Data from Private-Sector Sources
163. 14.10 Data from Scholarly Sources
164. 14.11 Data from Journalistic Sources
165. 14.12 Data about Journalistic Audience
166. 14.13 Data from Informal Sources
167. 14.14 Numeracy Skills
168. 14.15 Applied Statistics
169. 14.16 Using Statistical Data
170. 14.17 Evaluating Data
171. 14.18 Endnotes
172. 15.1 Surveys and Information Contributors
173. 15.2 Survey Definition
174. 15.3 How are Surveys Used?
175. 15.4 Searching for Survey Data
176. 15.5 Survey Sample Types: Non-Probability
177. 15.6 Survey Sample Types: Probability
178. 15.7 Sample Size
179. 15.8 Wording of Survey Questions
180. 15.9 Question Order in Surveys
181. 15.10 Survey Interview Types
182. 15.11 Face-to-Face
183. 15.12 Telephone
184. 15.13 Self-Administered
185. 15.14 Interpreting Survey Data
186. 15.15 Cautions for Careful Communicators
187. 15.16 Endnotes
188. 16.1 Putting It All Together
189. 16.2 Freelance Magazine Scenario
190. 16.3 Journalism: Clarify Message Task
191. 16.4 Journalism: Identify Audience
192. 16.5 Journalism: Narrow Focus / Brainstorm Ideas
193. 16.6 Journalism: Locate Information from Sources
194. 16.7 Crisis Communications Scenario
195. 16.8 PR: Clarify Message Task
196. 16.9 PR: Identify Audience
197. 16.10 PR: Narrow Focus / Brainstorm Ideas
198. 16.11 PR: Locate Information from Sources
199. 16.12 PR: Synthesize the Information
200. 16.13 New Advertising Pitch Scenario
201. 16.14 Advertising: Locate Information from Sources
202. 16.15 Advertising: Synthesize the Information
203. 16.16 So What and Who Cares?
Appendix – Key Resources (Available at University of Minnesota)
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Information Strategies for Communicators Copyright © 2015 by Kathleen A. Hansen and Nora Paul is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.